Samsung is on track to have the most market share in the smartphone industry. Almost all of their devices run the Android operating system developed by Google. As per the current license agreement, Samsung is owed 10% of Google's revenue from mobile ad sales. As Samsung continues to grow and become an evermore dominate player in the industry it may be able to dictate terms to Google, maybe demanding more revenue from Google, or exclusive rights to certain apps, or be able to deploy the latest operating system sooner than its competitors. It can be seen in Samsung's product line that it has recently started offering Microsoft Windows 8 phones in case relations with Google head down hill. This article shows how industry titans can leverage their market share to dictate terms to other industry titans. If Samsung's relationship with Google sours it can spell out a real opportunity for Microsoft who has been late to the smartphone revolution. Microsoft has attempted to bring smartphones to market but consumers response to the offerings was luke warm at best. Microsoft has revamped their mobile operating system, tightly integrating it into Windows 8. If Samsung builds hardware platforms this would enable Microsoft to gain significant market share. I thought this article was interesting because if Samsung begun exclusively selling the Windows 8 phone it would be a giant leap of faith. The phone hasn't proven itself in the smartphone marketplace just yet.
http://online.wsj.com/article/SB10001424127887323699704578324220017879796.html?mod=WSJ_hp_mostpop_read
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